Political Leadersrecognize the power of framing to strategically shape public discourse and public understanding, and try to exploit it to their own advantage, especially to promote a future course of action
Benford, Robert D., and David A. Snow. 2000. “Framing Processes and Social Movements: An Overview and Assessment.” Annual Review of Sociology 26: 611-639.
The Handbook of Journalism Studies ( pg. 179)
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